House of Switzerland Milano is a joint project by Presence Switzerland and the Swiss Arts Council Pro Helvetia in partnership with Switzerland Global Enterprise/Swiss Business Hub Italy, Ikea Foundation Switzerland and Bally, and in collaboration with the Swiss Design Association, the Swiss Consulate General in Milano and Casa degli Artisti.
Following the initial, successful edition of 2022, House of Switzerland Milano has been expanded for the Fuorisalone 2023. A platform for Swiss design production has been installed, focusing on a different topic each year. URGENT LEGACY is this year’s theme. The aim of the House of Switzerland project, planned to run for three years, is to offer design practitioners an international stage and to build bridges to related industries as well as to audiences.
Presence Switzerland is the organizational unit for nation branding and public diplomacy of the Federal Department of Foreign Affairs. On the basis of the Federal Act on the Cultivation of Switzerland’s Image Abroad, it implements Switzerland’s Strategy for Communication Abroad. It supports the safeguarding of Switzerland’s interests abroad by using public relation tools. It explains the country’s strengths, positions and actions and contributes to a positive and nuanced perception of Switzerland through targeted communication activities.
The Swiss Arts Council Pro Helvetia
The Swiss Arts Council Pro Helvetia promotes Swiss arts and culture with a focus on diversity and high quality. As the Swiss Confederation’s cultural promotion institution, it supports projects that are of national interest.
All exhibitors were nominated by an independent jury made up of renowned specialists:
- Johanna Agerman Ross/London
- Valentina Ciuffi/Milan
- Nolan Giles/London
- Cecilie Manz/Copenhagen
The projects and design ideas involved reveal essential qualities of functional aesthetics and also contribute to the design of a more resilient and sustainable world.
Switzerland Global Enterprise
Switzerland Global Enterprise is the official
Swiss consultancy, promotion and platform
organization for export and investment promotion
with around 200 employees throughout Switzerland
and in 30 countries. On one hand it supports
export projects of Swiss companies, on the other
hand it promotes
Switzerland as a Business Location. Switzerland is the best location for
innovation. It offers stable political, economic
and financial framework conditions combined with
the highest standard of life.
The Swiss Business Hubs help innovative companies from all over the world to establish their business in Switzerland through close work the with single Cantons. Informal meetings can be held at the House of Switzerland, either at our desk or at the dedicated consulting format on 19th April. Check the company success story of Sketchin, where everything is about Design between Switzerland-Italy (Article on Innovando by Gabriele Testi for S-GE).